"In a day not far from now, we will be able to break down the barriers of time and space and connect our students on internships or between semesters to the university and to each other and, in that way, create outstanding, interactive educational experiences for them."
President Kim B. Clark
President Kim B. Clark
B 341 Marketing Management
Credits: 3
Estimated Enrollment per Offering: 60 Students
Outcomes
- Understand the marketing concept, the role of marketing in society and in the firm, and the various factors that influence marketing decision making.
- Be conversant in the "language of marketing" used by practicing marketing managers.
- Understand the major decision areas under marketing responsibility and the basic interrelationships of those decision areas.
- Develop critical thinking and analytical skills by applying qualitative and quantitative tools in analyzing customers, competition, pricing, and marketing strengths and weaknesses.
- Develop problem solving,
project management teamwork and communication skills by successfully
completing a series of marketing projects in a team setting:
-Market Segmentation, Competitor Analysis and Target Market Selection
-Researching Target Customer unmet needs
-Product or Service Strategy
-Distribution and Customer Service Strategy
-Marketing Communications Strategy
Description
An introduction to the fundamental principles of marketing for non-business majors. Such topics as: the marketing environment, product development, pricing-strategy, distribution, and promotion will be discussed.
Required Materials
TBD
Course Tools
TBD
