|Principles of Marketing|
|CLASS CODE:||B 247||CREDITS: 3|
|DIVISION:||BUSINESS & COMMUNICATION|
|GENERAL EDUCATION:||This course does not fulfill a General Education requirement.|
|CATALOG DESCRIPTION:||An introduction to the fundamental principles of marketing for non-business majors. Such topics as: the marketing environment, product development, pricing-strategy, distribution, and promotion will be discussed.|
|DESCRIPTION:||An introduction to the fundamental principles of marketing for non-business majors. Such topics as: the marketing environment, product development, pricing-strategy, distribution, and promotion will be discussed.|
|TOPICS:||Marketing Environment, Product Development, Pricing-Strategy, Distribution and Promotion|
|OBJECTIVES:||Understand the marketing concept, the role of marketing in society and in the firm, and the various factors that influence marketing decision making.
Be conversant in the "language of marketing" used by practicing marketing managers.
Understand the major decision areas under marketing responsibility and the basic interrelationships of those decision areas.
Develop critical thinking and analytical skills by applying qualitative and quantitative tools in analyzing customers, competition, pricing, and marketing strengths and weaknesses.
Develop problem solving, project management teamwork and communication skills by successfully completing a series of marketing projects in a team setting:
-Market Segmentation, Competitor Analysis and Target Market Selection
-Researching Target Customer unmet needs
-Product or Service Strategy
-Distribution and Customer Service Strategy
-Marketing Communications Strategy