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Global Marketing
GLOBAL MKTG
CLASS CODE: B 431 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: BUSINESS MANAGEMENT
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: Explores options in international market expansion, including export marketing, licensing/franchising, joint ventures, and wholly owned subsidiaries. Sensitizes students to differences in cultural, political, legal, and economic environments and how they affect product, pricing, promotion, and distribution strategies. Includes module on cross-cultural communication and negotiation. Requires completion of a consulting project with a business client.
DESCRIPTION: Introduces the student to the world of international trade, licensing, and foreign direct investment. Analyzes how marketing, production, and human resources management are affected by cultural, political, economic, and legal differences.
TOPICS: International Trade, Licensing, Foreign Direct Investment, Export Marketing, Economic Environments, and Cross-Cultural Communication
OBJECTIVES:
REQUIREMENTS:
PREREQUISITES: B 341 or B 380 or B 247
OTHER:
EFFECTIVE DATE: August 2001