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Sales and Customer Relationship Management
SALES MGMT
CLASS CODE: B 454 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: BUSINESS MANAGEMENT
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: An introductory course that will cover the fundamental principles of effective selling. Personal development and the process of building relationships of trust will be discussed. Role playing is used to help demonstrate and teach the principles discussed. Includes a module on negotiations. Recommended for prospective missionaries.
DESCRIPTION:
TOPICS: Topics include personal selling skills, managing a sales force, and developing long-term customer relationships.
OBJECTIVES:
REQUIREMENTS:
PREREQUISITES: B 247 or B 341
OTHER:
EFFECTIVE DATE: August 2001