|CLASS CODE:||B 341||CREDITS: 3|
|DIVISION:||BUSINESS & COMMUNICATION|
|GENERAL EDUCATION:||This course does not fulfill a General Education requirement.|
|CATALOG DESCRIPTION:||Part of the junior core for business majors. Designed to provide students with a comprehensive introduction to marketing principles.|
|DESCRIPTION:||Includes the use of quantitative tools in the areas of market research, sales analysis, pricing and marketing cost analysis. Principles are applied to small and large firms, domestic and international companies, and consumer or industrial products or services.|
|TOPICS:||Topics include consumer behavior, market segmentation, pricing, product strategy, promotion strategy, and distribution strategy.|
|OBJECTIVES:||1. Understand the marketing concept, the role of marketing in society and in the firm, and the various factors that influence marketing decision making.
2. Be conversant in the "language of marketing" used by practicing marketing managers.
3. Understand the major decision areas under marketing responsibility and the basic interrelationships of those decision areas.
4. Develop critical thinking and analytical skills by applying qualitative and quantitative tools in analyzing customers, competition, pricing, and marketing strengths and weaknesses.
5. Develop problem solving, project management, teamwork and communication skills by successfully completing a series of marketing projects in a team setting:
A. Market Environment Analysis/Market Segmentation and Target Market Selection.
B. Product or Service Strategy.
C. Distribution and Customer Service Strategy.
D. Marketing Communications Strategy.
|PREREQUISITES:||Successful completion of the Pre-Business Core.|
|EFFECTIVE DATE:||August 2001|