>>PRINT
Business Strategy
BUS STRATEGY
CLASS CODE: B 499B CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: BUSINESS MANAGEMENT
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: A senior capstone experience wherein students form integrated teams to solve strategic business cases and execute a major project. Cases will cover these areas: Establishing company direction, industry and competitive analysis, evaluating company resources and capabilities, establishing a competitive advantage, competing globally, new business models, corporate culture and leadership. Teams will be balanced to force each participant into an active role in their area of expertise. The class will utilize a textbook as a resouce, but primary evaluation will come from written and oral case solutions and a team project, rather than examinations.
DESCRIPTION:
TOPICS: Establishing company direction, industry and competitive analysis, evaluating company resources and capabilities, establishing a competitive advantage, competing globally, new business models, corporate culture and leadership.
OBJECTIVES:
REQUIREMENTS:
PREREQUISITES: Completion of junior core.
OTHER:
EFFECTIVE DATE: January 2002