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Marketing Research
MKTG RESEARCH
CLASS CODE: B 442 CREDITS:  3 FEE:  $30.00
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: BUSINESS MANAGEMENT
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: Concepts and methodology for conducting qualitative and quantitative marketing research. Emphasis on solving problems faced by the marketing manager. Consulting research project required, involving the use of statistical database software.
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PREREQUISITES: B 341
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EFFECTIVE DATE: August 2001