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| Marketing Research | |||
| MKTG RESEARCH | |||
| CLASS CODE: | B 442 | CREDITS: 3 | FEE: $30.00 |
| DIVISION: | BUSINESS & COMMUNICATION | ||
| DEPARTMENT: | BUSINESS MANAGEMENT | ||
| GENERAL EDUCATION: | This course does not fulfill a General Education requirement. | ||
| CATALOG DESCRIPTION: | Concepts and methodology for conducting qualitative and quantitative marketing research. Emphasis on solving problems faced by the marketing manager. Consulting research project required, involving the use of statistical database software. | ||
| DESCRIPTION: | |||
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| REQUIREMENTS: | |||
| PREREQUISITES: | B 341 | ||
| OTHER: | |||
| EFFECTIVE DATE: | August 2001 | ||