>>PRINT
Buyer Behavior
BUYER BEHAV
CLASS CODE: B 444 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: BUSINESS MANAGEMENT
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: Explores how the consumer's culture and psychological make-up affect buying decisions. Includes a module on organizational buyer behavior for business-to-business relationships.
DESCRIPTION:
TOPICS:
OBJECTIVES:
REQUIREMENTS:
PREREQUISITES: B 341 or 247
OTHER: Fall Semester Only
EFFECTIVE DATE: August 2001