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| Buyer Behavior | |||
| BUYER BEHAV | |||
| CLASS CODE: | B 444 | CREDITS: 3 | |
| DIVISION: | BUSINESS & COMMUNICATION | ||
| DEPARTMENT: | BUSINESS MANAGEMENT | ||
| GENERAL EDUCATION: | This course does not fulfill a General Education requirement. | ||
| CATALOG DESCRIPTION: | Explores how the consumer's culture and psychological make-up affect buying decisions. Includes a module on organizational buyer behavior for business-to-business relationships. | ||
| DESCRIPTION: | |||
| TOPICS: | |||
| OBJECTIVES: | |||
| REQUIREMENTS: | |||
| PREREQUISITES: | B 341 or 247 | ||
| OTHER: | Fall Semester Only | ||
| EFFECTIVE DATE: | August 2001 | ||