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Integrated Marketing Communications (Winter only)
MARKET COMM
CLASS CODE: B 455 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: BUSINESS MANAGEMENT
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: Strategies in promoting products and services, including advertising, sales promotion, and public relations in an integrated marketing communications program. Includes a module on business-to-business promotion. Requires completion of a consulting project with a business client.
DESCRIPTION: Strategies in promoting products and services, including advertising, sales promotion, and public relations in an integrated marketing communications program. Includes a module on business-to-business promotion. Requires completion of a consulting project with a business client.
TOPICS: Promotion, Advertising, Public Relations, and Marketing
OBJECTIVES:
REQUIREMENTS:
PREREQUISITES: B 341
OTHER: Winter Semester Only
EFFECTIVE DATE: August 2001