|
Integrated Marketing Communications (Winter only) |
|
MARKET COMM |
| CLASS CODE: |
B 455 |
CREDITS:
3
|
| DIVISION: |
BUSINESS & COMMUNICATION |
| DEPARTMENT: |
BUSINESS MANAGEMENT |
| GENERAL EDUCATION: |
This course does not fulfill a General Education requirement. |
|
| CATALOG DESCRIPTION: |
Strategies in promoting products and services, including advertising, sales promotion, and public relations in an integrated marketing communications program. Includes a module on business-to-business promotion. Requires completion of a consulting project with a business client. |
| DESCRIPTION: |
Strategies in promoting products and services, including advertising, sales promotion, and public relations in an integrated marketing communications program. Includes a module on business-to-business promotion. Requires completion of a consulting project with a business client. |
| TOPICS: |
Promotion, Advertising, Public Relations, and Marketing |
| OBJECTIVES: |
|
| REQUIREMENTS: |
|
| PREREQUISITES: |
B 341 |
| OTHER: |
Winter Semester Only |
| EFFECTIVE DATE: |
August 2001 |
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