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| Marketing Strategy | |||
| MKTG STRATEGY | |||
| CLASS CODE: | B 459 | CREDITS: 3 | |
| DIVISION: | BUSINESS & COMMUNICATION | ||
| DEPARTMENT: | BUSINESS MANAGEMENT | ||
| GENERAL EDUCATION: | This course does not fulfill a General Education requirement. | ||
| CATALOG DESCRIPTION: | Focuses on marketing's role in gaining a sustainable competitive advantage. Covers all the steps in developing a strategic marketing plan, including situation analysis, objectives, strategies, tactics, and budgets. Substantial use of detailed case studies, involving analysis of sales and cost data to aid in product, pricing distribution, and promotion plan decisions. | ||
| DESCRIPTION: | |||
| TOPICS: | Covers a marketing plan including situation analysis, objectives, strategies, tactics, and budgets. | ||
| OBJECTIVES: | |||
| REQUIREMENTS: | |||
| PREREQUISITES: | B 341 | ||
| OTHER: | |||
| EFFECTIVE DATE: | August 2001 | ||