|Introduction to Public Relations|
|INTRO PUB REL|
|CLASS CODE:||COMM 235||CREDITS: 3|
|DIVISION:||BUSINESS & COMMUNICATION|
|GENERAL EDUCATION:||This course does not fulfill a General Education requirement.|
|CATALOG DESCRIPTION:||Philosophy and practice of public relations in business, government, education and other organizations. Study of publics, media, methods, press relations, publicity and career opportunities.|
|DESCRIPTION:||Introduction to the philosphy and practice of Public Relations in business, government, education, and other organizations. Study of public's media, methods, press relations, and publicity.|
|TOPICS:||Evolution of the industry from its origins as "publicity" to modern public relations practices. Media relations.
Agency P.R. vs. Corporate P.R..
Evaluating/altering public opinion.
Common public relations mistakes.
Tools of the trade.
"A Career in Public Relations."
|OBJECTIVES:||During this course, students will be introduced to the history of the public relations industry; will learn tools and techniques commonly used by P.R. practitioners; will learn how P.R. fills a critical role in business, government, sports, education, and other fields; will explore how to solve public relations problems; and will explore the importance of diversity and ethics in the P.R. profession.|
|REQUIREMENTS:||Be professional and able to meet deadlines.
|PREREQUISITES:||COMM 111; or Business Comm(B 220); or a 300-level English writing class.|
|OTHER:||COMM 230, Advertising, is a required class for all Public Relation majors.|
|EFFECTIVE DATE:||August 1999|