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| Introduction to Public Relations | |||
| INTRO PUB REL | |||
| CLASS CODE: | COMM 235 | CREDITS: 3 | |
| DIVISION: | BUSINESS & COMMUNICATION | ||
| DEPARTMENT: | COMMUNICATION | ||
| GENERAL EDUCATION: | This course does not fulfill a General Education requirement. | ||
| CATALOG DESCRIPTION: | Philosophy and practice of public relations in business, government, education and other organizations. Study of publics, media, methods, press relations, publicity and career opportunities. | ||
| DESCRIPTION: | Introduction to the philosphy and practice of Public Relations in business, government, education, and other organizations. Study of public's media, methods, press relations, and publicity. | ||
| TOPICS: | Evolution of the industry from its origins as "publicity" to modern public relations practices. Media relations. Agency P.R. vs. Corporate P.R.. Evaluating/altering public opinion. Crisis communications. Legal considerations. Common public relations mistakes. Tools of the trade. "A Career in Public Relations." "Hands-on" experiments. |
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| OBJECTIVES: | During this course, students will be introduced to the history of the public relations industry; will learn tools and techniques commonly used by P.R. practitioners; will learn how P.R. fills a critical role in business, government, sports, education, and other fields; will explore how to solve public relations problems; and will explore the importance of diversity and ethics in the P.R. profession. | ||
| REQUIREMENTS: | Be professional and able to meet deadlines. |
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| PREREQUISITES: | COMM 111; or Business Comm(B 220); or a 300-level English writing class. | ||
| OTHER: | COMM 230, Advertising, is a required class for all Public Relation majors. | ||
| EFFECTIVE DATE: | August 1999 | ||