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Introduction to Public Relations
INTRO PUB REL
CLASS CODE: COMM 235 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: Philosophy and practice of public relations in business, government, education and other organizations. Study of publics, media, methods, press relations, publicity and career opportunities.
DESCRIPTION: Introduction to the philosphy and practice of Public Relations in business, government, education, and other organizations. Study of public's media, methods, press relations, and publicity.
TOPICS: Evolution of the industry from its origins as "publicity" to modern public relations practices. Media relations.
Agency P.R. vs. Corporate P.R..
Evaluating/altering public opinion.
Crisis communications.
Legal considerations.
Common public relations mistakes.
Tools of the trade.
"A Career in Public Relations."
"Hands-on" experiments.
OBJECTIVES: During this course, students will be introduced to the history of the public relations industry; will learn tools and techniques commonly used by P.R. practitioners; will learn how P.R. fills a critical role in business, government, sports, education, and other fields; will explore how to solve public relations problems; and will explore the importance of diversity and ethics in the P.R. profession.
REQUIREMENTS: Be professional and able to meet deadlines.

PREREQUISITES: COMM 111; or Business Comm(B 220); or a 300-level English writing class.
OTHER: COMM 230, Advertising, is a required class for all Public Relation majors.
EFFECTIVE DATE: August 1999