|CLASS CODE:||COMM 330||CREDITS: 3|
|DIVISION:||BUSINESS & COMMUNICATION|
|GENERAL EDUCATION:||This course does not fulfill a General Education requirement.|
|CATALOG DESCRIPTION:||Examines and provides practice of how advertisers must condense all that can be said about a product into a few, pertinent, succinct, compelling points. Studies historic cases of advertising copywriting issues and challenges confronting business, government, education, for-profit and not-for-profit entities.|
|DESCRIPTION:||This course utilizes a case study approach to analyze print, broadcast and online media advertising. Cases have been selected from a wide range of advertising issues and problems confronting business, government, education, for-profit and nonprofit entities.|
|TOPICS:||Examine copywriting techniques utilized in advertising. This course will present the essential creative and business principles needed for the toughest jobs in American business--writing effective advertising.|
|OBJECTIVES:||The student will be able to:
Demonstrate knowledge of advertising's history; Define MarCom and its importance in today's field of marketing; Differentiate between advertising strategy and advertising tactics; Analyze historical advertising campaigns and production and distinguish between effective and ineffective advertising practices; Define "Copywrite" and differentiate the elements involved in copywrite work; Write a case study based upon research.
|REQUIREMENTS:||Several assignments included and not included in the textbook will be required of the student. Many assignments will be shared with the other students in the class. A grade will be given for demonstrating and sharing your assignment with the class and a second grade will be given for the write-up of the assignment. Occasional in-class study group discussions will be held and write-ups will be turned into the Instructor.
The student will be involved in writing a case study as well as doing a group analysis of that case study (or a case study). Then a presentation of the groups' findings will be made to the rest of the class.
Attendance is imperative. Taking tests on time is required and late assignments are not accepted after the due date.
Two tests will be given, but there will be review exams and quizzes. Class participation is 2% of the student's grade.
|EFFECTIVE DATE:||August 2002|