|
Media Strategy and Planning |
|
MED STRAT PLAN |
| CLASS CODE: |
COMM 338 |
CREDITS:
3
|
| DIVISION: |
BUSINESS & COMMUNICATION |
| DEPARTMENT: |
COMMUNICATION |
| GENERAL EDUCATION: |
This course does not fulfill a General Education requirement. |
|
| CATALOG DESCRIPTION: |
Discussion of media flowcharts, reach/frequency, and cost-per-thousand and cost-per-point. Students will analyze and solve complex marketing/media problems using spreadsheet software. Media planning principles and theory and practice in context of the marketing mix will be used toward development of market-based media plans. |
| DESCRIPTION: |
Discussion of media flowcharts, reach/frequency, and cost-per-thousand and cost-per-point. Students will analyze and solve complex marketing/media problems using spreadsheet software. Media planning principles and theory and practice in context of the marketing mix will be used toward development of market-based media plans. |
| TOPICS: |
|
| OBJECTIVES: |
|
| REQUIREMENTS: |
|
| PREREQUISITES: |
COMM 230 or COMM 235 |
| OTHER: |
|
| EFFECTIVE DATE: |
January 2003 |
>>PRINT