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Media Strategy and Planning
MED STRAT PLAN
CLASS CODE: COMM 338 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: Discussion of media flowcharts, reach/frequency, and cost-per-thousand and cost-per-point. Students will analyze and solve complex marketing/media problems using spreadsheet software. Media planning principles and theory and practice in context of the marketing mix will be used toward development of market-based media plans.
DESCRIPTION: Discussion of media flowcharts, reach/frequency, and cost-per-thousand and cost-per-point. Students will analyze and solve complex marketing/media problems using spreadsheet software. Media planning principles and theory and practice in context of the marketing mix will be used toward development of market-based media plans.
TOPICS:
OBJECTIVES:
REQUIREMENTS:
PREREQUISITES: COMM 230 or COMM 235
OTHER:
EFFECTIVE DATE: January 2003