>>PRINT
Persuasion
PERSUASION
CLASS CODE: COMM 352 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: Study and application of the principles of attitude change through persuasion. Examination of historical and contemporary theories of the persuasive process, applied through classroom presentations by students.
DESCRIPTION: We encounter instances of persuasion each day in many different settings and contexts. Some persuasive messages simply reflect the values of our culture in order to enhance and strengthen beliefs; other persuasive messages are designed to change the way people think and behave. Thus, persuasion is a type of communication in which at least one of the participants has a desire to change the other person--to change another's thinking and then seek to have that individual's behavior comply with that belief.
TOPICS: Communication competence displayed in an awareness of persuasive/compliance techniques and in the application of appropriate persuasive behaviors is not an automatic or inborn response for human beings. Nor is it something that we can acquire completely in a semester's time. Rather, it is a skill that we learn line upon line and that we internalize precept upon precept throughout our lives.
OBJECTIVES: The primary goal of this course is to provide students with a solid grounding in theories, principles, and strategies of social influence as they apply to everyday, interpersonal face-to-face contexts in which influence attempts take place. Students will gain familiarity with findings from empirical investigations of persuasion, social influence, and compliance-gaining, and will learn about strategies and techniques of persuasion relating to a wide variety of real-life communication contexts, situations,and settings.

Additionally, students will learn the gospel concepts which can override and influence and enrich persuasive behavior.
REQUIREMENTS: Major Presentations: Each student will give three speeches to the class accompanied by a two-page paper which will preview the persuasive techniques to be used in that particular speech and which will evaluate the success of the presentation to the class. There will be daily prep quizzes. There will be four major tests on the textbook, each of which will cover four chapters and a Final Test will be given. If you miss class, you forfeit that day's preparation quiz. At the end of the semester, the lowest quiz will be thrown out. If you never miss class, your lowest quiz will become bonus points.

PREREQUISITES: COMM 101 or COMM 102.
OTHER: Student Responsibilities: Depth of learning and growth due to own effort, discipline, and thoughtful application; Contribute to class discussions and to ask pertinent questions in class or in private; Determine to be prepared for class; Responsible for any information or deadlines missed during absence; Will complete tests and assignments at scheduled times; Will communicate any physical or learning disabilities to the instructor or advise instructor of any situations that I feel are unfair or overly severe.
EFFECTIVE DATE: August 2002