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Advertising Concepting
ADVER CONCEPT
CLASS CODE: COMM 430 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

CATALOG DESCRIPTION: Explores problem solving, targeting diverse markets, assessing competition, planning strategy and writing for all major media types. Attention will be placed on the creative person, then on strategy and problem solving, copywriting, design and layout to create winning advertising.
DESCRIPTION: Explores problem solving, targeting diverse markets, assessing competition, planning strategy and writing for all major media types. Attention will be placed on the creative person, then on strategy and problem solving, copywriting, design and layout to create winning advertising.
TOPICS:
OBJECTIVES:
REQUIREMENTS:
PREREQUISITES: COMM 330
OTHER:
EFFECTIVE DATE: August 2002