Department of Communication
Department Chair: Lee Warnick
Department Secretary: Phyllis Thompson (208) 496-2949
Department Faculty: Brent BeanRon BennettRobyn BergstromMike CannonLayne DeardenEric EmbreeBeth HendricksBrian HowardJoel JudkinsJay RushLee WarnickRon WeekesLane Williams

 
INTRODUCTION
In a world where information is more readily available from more sources and more rapidly disseminated than ever before, the ability to communicate – correctly, clearly, precisely and persuasively – has never been more important. Students trained in communication are prepared to work in exciting, wide-ranging, cutting-edge careers. Our department's aim is to help prepare you to become a skilled, knowledgeable, adaptable, progressive, ethical practitioner through programs addressing today's professional requirements while anticipating tomorrow's developments.

We believe all future Communication professionals should develop a broad foundation of knowledge and skills: You should be able to write and speak confidently and well; to analyze scenarios and develop solutions; to get along and work with many kinds of people in many kinds of situations; to serve in or lead groups productively; to produce targeted, effective written, spoken and visual messages in media, group and interpersonal settings.

Additionally, we believe students best learn communication by doing communication. From your first semester here, we encourage you to get involved with our hands-on practicums. These professionally oriented, student-operated organizations are designed to reinforce, enhance and expand upon what you learn in class. You can work with a radio or television station; forensics team; newspaper; online development staff; CD/DVD yearbook; video production unit; or organizational, public relations or advertising “agency.” The same professors you learn with in the classroom roll up their sleeves with you in our practicums, thus completing an integrated Communication learning experience.

Students majoring in Communication can choose from five areas of study: advertising, broadcasting, journalism, organizational communication, and public relations – or they can work with their academic adviser to craft a program that meets their unique interests and needs.

Our department recommends a Bachelor of Arts General Education program, which includes the study of a foreign language, but students may follow the Bachelor of Science GE program if they choose.


 
GRADUATION REQUIREMENTS
Students must complete the prescribed course of study, including practicum requirements, and a minimum of 120 credit hours with a GPA of 2.25 or above. No grade lower than C-minus in a Communication course will count toward completion of major requirements.

 
GENERAL EDUCATION REQUIREMENTS
Communication majors are required to fill the university's requirements for General Education. Please see the General Education area for a complete explanation of the General Education requirements. Additionally, please note the following:

Completion of Comm 102 or 150 will fill the Basic Skills requirement.

Comm 111 fills both a major requirement and the GE Eng 111, Reading and Writing requirement, as long as you are a Communication major. Students who already have completed English 111 or 111C, obtained advanced placement credit in English or received CLEP credit for the course still must complete Comm 111.

The recommended course to satisfy the Mathematics requirement is Math 108, Quantitative Reasoning.
 
MINORS AND CLUSTERS
Communication is classified as an “integrated” major at BYU-Idaho. This means students must choose a concentrated, organized area of study outside of the department. This can be accomplished in one of two ways:

1. Select and complete one of the approved university minors (other than Communication), most of which require 20-25 credits of study. Your choice of minor should be reviewed with your academic adviser.

2. Select and complete a cluster of 12 or more credits from a specific area of study in Communication (other than your primary area of study), then select and complete a cluster of 12 or more credits from departments other than Communication. Or, select two clusters of 12 or more credits from departments other than Communication. Selection of clusters and the courses to be included in them should be planned with your academic adviser and approved by the department chair.

Communication clusters can be built from each of the areas of study, with students and academic advisers generally free to select from complementary, appropriate courses students have not yet taken.
 
MAJOR REQUIREMENTS
1. Complete Communication core courses (21 credits).
2. Complete the department practicum requirement (3 credits).
3. Complete one introductory course (2-3 credits) ideally by the end of your sophomore year.
4. Complete 18 additional credits from the list of recommended courses.
6. Complete a minor in another department, or two clusters.
7. Register for at least one Communication Class or Practicum each semester.
8. Earn grades of C-minus or higher in all Communication classes.
9. Students changing their major to Communication must first obtain clearance from the Department office.
 
RECOMMENDATIONS FOR NEW COMMUNICATION MAJORS
Comm 100, Introduction to Communication Major and Professions, should be completed in your first semester as a Communication major. Additionally, it is recommended that you complete Comm 102, Oral Presentations; Comm 111, Writing for Communication Careers; and Comm 130, Visual Media in your first year as a Communication major.
 
Program Description


 
B.S.  in Communication (675)   
 
Minor or 2 Clusters Required

General Education Requirements

For a complete listing of the General Education and University Requirements go to General Education
Take this Course    
COMM 111
 
Major Requirements
   
Requirement 1:

Take these Courses    
COMM 100, 102, 130, 140, 150, 307, 499
 
AND
Introductory Courses
(Note: These courses may not be double counted.)
Take 1 Course    
COMM 230, 235, 240, 250, 260
 
AND
Take 3 Credits    
COMM 297R, 397R, 497R, 498R

 
AND
Requirement 2:

Repeatable courses from the group below may be counted for a maximum of 3 additional credits. Classes taken in one group can not be counted in another group.

Take 18 Credits    
B 247, 321, 370
COMM 230, 235, 240, 250, 260, 265, 268, 297R, 316, 330, 335, 338, 339, 340, 342, 347, 350, 352, 360, 365, 397R, 430, 435, 440, 450, 455, 460
SOC 323, 340


 
B.A.  in Communication (670)   
 
Minor or 2 Clusters Required

General Education Requirements

For a complete listing of the General Education and University Requirements go to General Education
Take this Course    
COMM 111
 
Major Requirements
   
Requirement 1:

Take these Courses    
COMM 100, 102, 130, 140, 150, 307, 499
 
AND
Introductory Courses
(Note: These courses may not be double counted.)
Take 1 Course    
COMM 230, 235, 240, 250, 260
 
AND
Take 3 Credits    
COMM 297R, 397R, 497R, 498R

 
AND
Requirement 2:

Repeatable courses from the group below may be counted for a maximum of 3 additional credits. Classes taken in one group can not be counted in another group.

Take 18 Credits    
B 247, 321, 370
COMM 230, 235, 240, 250, 260, 265, 268, 297R, 316, 330, 335, 338, 339, 340, 342, 347, 350, 352, 360, 365, 397R, 430, 435, 440, 450, 455, 460
SOC 323, 340



Minor in  Organizational (101)   

Take all of these Courses    
COMM 102, 150, 250, 350, 450

AND
Take 3 Courses    
B 275, 321, 370
COMM 352, 455
SOC 323, 340

AND
Take 1 Credit    
COMM 297R, 397R, 498R


Minor in  Advertising (125)   

Take these Courses    
COMM 102, 111, 140, 150, 230, 339

AND
Take 2 Courses    
COMM 330, 338, 430

AND
Take 1 Credit    
COMM 297R, 397R, 498R


Minor in  Broadcasting (127)   

Take these Courses    
COMM 102, 111, 140, 150, 260, 265

AND
Take 2 Courses    
COMM 268, 360, 365

AND
Take 3 Credits    
COMM 297R, 397R, 498R


Minor in  Journalism (151)   

Take these Courses    
COMM 101, 111, 130, 140, 150, 240

AND
Scroll or Rixida sections
Take 2 Credits    
COMM 397R



Minor in  Journalism Education (169)   
For a listing of approved Secondary Education majors and minors see the Secondary Education section of this catalog.


Take these Courses    
COMM 111, 130, 240, 340, 342, 347

AND
Scroll or Rixida sections
Take 2 Credits    
COMM 397R (Must be taken 2 times)



Minor in  Public Relations (180)   

Take these Courses    
COMM 102, 111, 140, 150, 235, 335

AND
Take 2 Courses    
COMM 338, 339, 435

AND
Take 1 Credit    
COMM 297R, 397R, 498R
 
Course Descriptions

COMM 100 Introduction To Communication Major and Professions (1:1:0)
Prerequisite: Declared Communication major or minor.
This course gives the background and future of the different areas of study found in the Communication Department. Practicum options are discussed as well as general advising, interviewing skills, and resume planning.
 
COMM 101 Public Speaking (2:2:0)
Fulfills GE Basic Skills requirement.
Study and practice of public speaking skills and verbal ability, public self-confidence, message structure, presentation strategies and audience adaptation.
 
COMM 102 Oral Presentations (3:3:0)
Fulfills GE Basic Skills requirement.
Prerequisite: Declared Communication major or minor.
Study and practice of informative and persuasive public speaking, public self-confidence, message structure, presentation strategies and audience adaptation. Practical approach to communication skills needed for success in professional settings, including interviews, proposals and presentations, conducting and moderating meetings, and use of visual media to enhance presentations.
 
COMM 111 Writing for Communication Careers (3:2:1)
Fee:  $5.00
Prerequisite: Communication major or minor or consent of Instructor.
Analysis of audience, purpose, and context; selection and use of appropriate voice, structure and techniques for effective written communication for mass audiences and other applications.
 
COMM 130 Visual Media (3:3:0)
Prerequisite: Communication major or minor or consent of Instructor.
A project-based introduction to visual communication principles, elements and tools. Applications graphic design and editing for print and web-based media.
 
COMM 140 Mass Media and Society (3:3:0)
Prerequisite: Communication major or minor or consent of Instructor.
Surveys historical and contemporary mass media and explores their current issues, with particular emphasis on societal impacts of and on the media.
 
COMM 150 Interpersonal Theory and Practice (3:3:0)
Fulfills GE Basic Skills requirement.
Examines basic elements and theory of human communication in a practical, relevant setting. Explores varied facets of interpersonal process, with emphasis on improving communication skills. Appropriate for students who will take only one communication course.
 
COMM 230 Introduction to Advertising (3:3:0)
Prerequisite: COMM 111; or Business Comm(B 220); or a 300-level English writing class.
Covers fundamentals of business advertising and promotion, exploring how advertising can be integrated with other elements of the communication mix. Discusses diverse careers in advertising and provides opportunity to create ads for products, using various media.
 
COMM 235 Introduction to Public Relations (3:3:0)
Prerequisite: COMM 111; or Business Comm(B 220); or a 300-level English writing class.
Philosophy and practice of public relations in business, government, education and other organizations. Study of publics, media, methods, press relations, publicity and career opportunities.
 
COMM 240 Introduction to Journalism (3:3:0)
Prerequisite: COMM 111; or Business Comm(B 220); or a 300-level English writing class.
History of American journalism; orientation to print journalism careers; information-gathering strategies and techniques, including human source, library, database and Internet searching; proper use of varied source and data information; interviewing and reporting techniques.
 
COMM 250 Introduction to Organizational Communication (3:3:0)
Prerequisite: COMM 150
Analysis of communication principles and practices in organizations from a theoretical perspective, methods to improve communication practices and review of career opportunities in the field.
 
COMM 265 Beginning Television Production (3:2:3)
Prerequisite: COMM 260 preferred or consent of Instructor. Concurrent registration with COMM 260 permissible.
Study and practice of television production techniques, with particular emphasis on news and commercial material. Involves operation of equipment as well as performance opportunities.
 
COMM 297R Communication Practicum I (1:0:1)
Prerequisite: COMM 100. Communication major or minor or consent of Instructor.
Preparatory practicums in advertising, broadcasting, journalism, organizational, public relations and online. Prepares students for work with department's media and communication organizations.
 
COMM 307 Media Law & Ethics (3:3:0)
Prerequisite: COMM 102, COMM 111, and COMM 140
Examines foundational principles of free speech and free press, with succeeding judicial and governmental interpretations, in Anglo-American society; surveys significant ethics principles and moral/ethical issues that confront media professionals and organizations.
 
COMM 310 Creating Online Media (3:3:0)
Prerequisite: COMM 130
Technical, contextual and communication-directed introduction to web design and production. Training in creating web pages, designing graphics and writing copy for online distribution. Overview of the history, current function and future possibilities of the web.
 
COMM 316 Photojournalism (3:3:0)
Fee:  $45.00
Prerequisite: Must supply own SLR or digital camera.
Examines functions of pictures in the print and online media, how to maximize their effectiveness, and provides experience in picture taking and darkroom procedures. Students must supply their own SLR or digital cameras.
 
COMM 330 Advertising Copywriting (3:3:0)
Prerequisite: COMM 230
Examines and provides practice of how advertisers must condense all that can be said about a product into a few, pertinent, succinct, compelling points. Studies historic cases of advertising copywriting issues and challenges confronting business, government, education, for-profit and not-for-profit entities.
 
COMM 335 Public Relations Writing and Production (3:3:0)
Prerequisite: COMM 235
Development and execution of public relations objectives, with focus on acquiring broad, strong PR writing and production skills.
 
COMM 338 Media Strategy and Planning (3:3:0)
Prerequisite: COMM 230 or COMM 235
Discussion of media flowcharts, reach/frequency, and cost-per-thousand and cost-per-point. Students will analyze and solve complex marketing/media problems using spreadsheet software. Media planning principles and theory and practice in context of the marketing mix will be used toward development of market-based media plans.
 
COMM 339 Media Research Methods (3:3:0)
Prerequisite: COMM 230 or COMM 235
Development and execution of comprehensive strategic advertising research program, including data sources, design of questionnaires, data collection, field investigation, audience analysis (including focus groups) and surveying, and strategy development.
 
COMM 340 Advanced Media Writing (3:3:0)
Prerequisite: COMM 240
Analysis of audience, development of style and additional instruction in journalistic modes of writing with an aim toward sharpening writing ability and technique beyond basic skills taught in COMM 111.
 
COMM 342 Editing for Print Media (3:3:0)
Fee:  $5.00
Prerequisite: COMM 240
Principles of improving written copy, including sentence structure, agreement, case, voice, punctuation, spelling, clarity, conciseness, coherence, accuracy, sensitivity and style. Both micro- and macro-editing of copy will be considered.
 
COMM 347 Publication Design (3:3:0)
Prerequisite: COMM 240
Theory and practice of modern publication design, including fundamentals and terminology; typography; photos, art and graphics; story and page design; sidebars and special effects. Projects will include designing and producing print and online advertising, a newsletter, and magazine and newspaper editorial products.
 
COMM 350 Group Dynamics (3:3:0)
Prerequisite: COMM 150
Analysis of theory and practice of human communication in a small group setting, focusing on leadership, participation and evaluation, with emphasis in group norms, roles, cohesion and conflict.
 
COMM 352 Persuasion (3:3:0)
Prerequisite: COMM 101 or COMM 102.
Study and application of the principles of attitude change through persuasion. Examination of historical and contemporary theories of the persuasive process, applied through classroom presentations by students.
 
COMM 365 Television News and Program Production (3:2:0)
Prerequisite: COMM 360 or consent of Instructor.
Instruction and practical experience in effective production of television newscasts and other types of programs. Prepares students to serve as producers for the university's cable television programming.
 
COMM 397R Communication Practicum II (1:0:0)
Prerequisite: COMM 100 or can take concurrently with COMM 100. Communication major or minor or consent of Instructor.
Hands-on experience in the department's media and communication organizations, with separate sections for each of the following: Forensics Debate Team, radio stations KBYI and KBYR, cable television operation, 'Scroll' newspaper, 'Rixida' CD/DVD yearbook, advertising agency, online production staff, public relations agency and organizational communication consulting firm.
 
COMM 430 Advertising Concepting (3:3:0)
Prerequisite: COMM 330
Explores problem solving, targeting diverse markets, assessing competition, planning strategy and writing for all major media types. Attention will be placed on the creative person, then on strategy and problem solving, copywriting, design and layout to create winning advertising.
 
COMM 435 Public Relations Campaigns (3:3:0)
Prerequisite: COMM 335
Hands-on experience with analyzing public relations scenarios and challenges, then producing effective materials appropriate for the situation, publics and media. Provides experience with writing, editing, media production and serving as spokesperson.
 
COMM 440 Specialized Reporting and Research (3:3:0)
Prerequisite: COMM 340
Computer-assisted reporting, development of information sources, investigative and other advanced journalistic reporting and research techniques. Methods of surveying and other quantitatively oriented research methods, and proper analysis and use of statistics in news stories.
 
COMM 450 Conflict Management (3:3:0)
Prerequisite: COMM 150. COMM 250 recommended.
Examines the theories and dynamics of conflict styles in a variety of contexts. Topics include conflict management strategies, negotiation, third party intervention, and relevant settings for conflict such as workplace, families and interpersonal relationships.
 
COMM 455 Organizational Consulting (3:3:0)
Prerequisite: COMM 250, COMM 350, and COMM 450
Students will comprise an actual, functioning organizational consulting firm, working in teams with clients and offering services ranging from training and development to organizational communication audits.
 
COMM 460 Documentary and Corporate Video Production (3:2:0)
Prerequisite: COMM 365. This course cannot be taken earlier than the second semester of the junior year of studies.
Theories and techniques of documentary and corporate video production, including budgeting, script writing, shooting and post-production. Students will be required to produce broadcast-quality projects in the course.
 
COMM 497R Special Topics Practicum (1:0:0)
Prerequisite: COMM 100 or consent of Instructor.
Practicums designed to enhance student knowledge, skills and abilites in such ways as a professional speaker series, internship and career application/portfolio preparation, leadership training, and specific software application instruction.
 
COMM 498R Communication Internship (1-3:0:0)
Prerequisite: Completion of Communication core and entry-level area of study course. Proposed internship must be approved by designated department faculty member before registering.
Extended or full-time experience in a professional media or communication organization or position outside of BYU-Idaho.
 
COMM 499 Senior Seminar: Current Events and Issues in Communication (2:0:0)
Prerequisite: Senior standing.
Event-driven, integrative consideration of contemporary Communication happenings and issues, with students coming together from the various areas of study to conduct discussions and prepare presentations from their respective perspectives.
 
SIGN 101 American Sign Language I (3:3:0)
Prerequisite: Beginning students.
Development of basic conversational-level skills, general overview of the deaf culture and current issues of interest to the deaf community.
 
SIGN 102 American Sign Language II (3:3:0)
Prerequisite: SIGN 101 or consent of Instructor.
Continuation of SIGN 101. Teaches increased conversational skills and further knowledge of culture of the deaf.