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Introduction to Public Relations
INTRO PUB REL
CLASS CODE: COMM 235 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Philosophy and practice of public relations in business, government, education and other organizations. Study of publics, media, methods, press relations, publicity and career opportunities.
TAUGHT: Winter, Summer, Fall
CONTENT AND TOPICS: Introduction to the philosphy and practice of Public Relations in business, government, education, and other organizations. Study of public's media, methods, press relations, and publicity.
Evolution of the industry from its origins as "publicity" to modern public relations practices. Media relations.
Agency P.R. vs. Corporate P.R..
Evaluating/altering public opinion.
Crisis communications.
Legal considerations.
Common public relations mistakes.
Tools of the trade.
"A Career in Public Relations."
"Hands-on" experiments.
GOALS AND OBJECTIVES: Understand the history and evolution of public relations and its role in modern organizations. Learn how to address and resolve public relations problems and issues using tools and techniques of industry professionals. Understand the importance of ethics and credibility in personal and professional life. Understand principles of PR research and evaluation, and the importance of public relations as a management function. To recognize, respect and emulate quality public relations efforts; and to gain insights into future academic and professional opportunities related to the discipline.
REQUIREMENTS: Tests, reading, lecture, individual and group research, presentation and evaluation of case studies, writing assignments, in-class assignments, individual presentation evaluations, discussions, oral and written exercises, evaluation of individual and group research projects, written evaluation of projects, student feedback: professionals and their organizations.

PREREQUISITES:
OTHER: COMM 230, Advertising, is a required class for all Public Relation majors.
EFFECTIVE DATE: August 1999