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Media Management
MEDIA MANAGE
CLASS CODE: COMM 270 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Basic principles in management of and leadership in media businesses, including orientation to the unique nature of media enterprises; assets and finances; communication with employees, executives and entities outside the firm; and contemporary market conditions.
TAUGHT: Fall 2004, Winter/Fall 2006, Winter/Fall 2008
CONTENT AND TOPICS: Basic principles in management of and leadership in media businesses, including orientation to the unique nature of media enterprises; assets and finances; communication with employees, executives and entities outside the firm; and contemporary market conditions. Principles in management. Assets and finances. Communication with employees, executives and entities outside the firm. Contemporary market conditions.
GOALS AND OBJECTIVES:
REQUIREMENTS:
PREREQUISITES: COMM 140
OTHER:
EFFECTIVE DATE: August 2002