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Advertising Copywriting
ADV COPYWRIT
CLASS CODE: COMM 330 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Examines and provides practice of how advertisers must condense all that can be said about a product into a few, pertinent, succinct, compelling points. Studies historic cases of advertising copywriting issues and challenges confronting business, government, education, for-profit and not-for-profit entities.
TAUGHT: W/F 2004, S 2005, W/F 2006, S 2007, W/F 2008
CONTENT AND TOPICS: This course utilizes a case study approach to analyze print, broadcast and online media advertising. Cases have been selected from a wide range of advertising issues and problems confronting business, government, education, for-profit and nonprofit entities. Examine copywriting techniques utilized in advertising. This course will present the essential creative and business principles needed for the toughest jobs in American business--writing effective advertising.
GOALS AND OBJECTIVES: Be able to demonstrate a basic knowledge of advertising’s history. Be able to define MarCom and its importance in today’s field of marketing. Be able to differentiate between advertising strategy and advertising tactics. Analyze historical advertising campaigns, production, and copywriting and will be able to distinguish between effective and ineffective advertising practices. Be able to define “Copywrite” and differentiate the elements involved in copywrite work.
REQUIREMENTS: Testing, case studies and case study analysis, research, peer evaluations, oral presentations, copywrite evaluations, Instructor evaluations, demonstrations, creative concepting, reading, lectures, and Powerpoint.
PREREQUISITES: COMM 230
OTHER:
EFFECTIVE DATE: August 2002