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Media Strategy and Planning
MED STRAT PLAN
CLASS CODE: COMM 338 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Discussion of media flowcharts, reach/frequency, and cost-per-thousand and cost-per-point. Students will analyze and solve complex marketing/media problems using spreadsheet software. Media planning principles and theory and practice in context of the marketing mix will be used toward development of market-based media plans.
TAUGHT: Winter, Summer, Fall
CONTENT AND TOPICS: Discussion of media flowcharts, reach/frequency, and cost-per-thousand and cost-per-point. Students will analyze and solve complex marketing/media problems using spreadsheet software. Media planning principles and theory and practice in context of the marketing mix will be used toward development of market-based media plans.
GOALS AND OBJECTIVES: Think critically and strategically about marketing communications problems. Discuss the use of media flowcharts, reach/frequency, and cost-per-thousand and cost-per-point. Analyze and solve complex marketing/media problems. Complete a market based media plan that involves media planning principles, theory, and practice in context of the marketing mix.
REQUIREMENTS: Tests, strategy evaluations, class discussions and critiques, oral evaluations, peer-reviews and peer discussions, writing evaluations, group presentations, readings, lectures, case studies, group work, modeling, research, group projects, and research.
PREREQUISITES: COMM 337
OTHER:
EFFECTIVE DATE: January 2003