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Persuasion
PERSUASION
CLASS CODE: COMM 352 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Study and application of the principles of attitude change through persuasion. Examination of historical and contemporary theories of the persuasive process, applied through classroom presentations by students.
TAUGHT: S/F 2004, W/F 2005, S/F 2006, W/F 2007, S/F 2008
CONTENT AND TOPICS: Communication competence displayed in an awareness of persuasive/compliance techniques and in the application of appropriate persuasive behaviors is not an automatic or inborn response for human beings. Nor is it something that we can acquire completely in a semester's time. Rather, it is a skill that we learn line upon line and that we internalize precept upon precept throughout our lives.
GOALS AND OBJECTIVES: Identify and understand the conceptual principles of persuasion. Recognize and appreciate the scientific basis for persuasive theories. Develop an awareness of persuasive strategies and styles used by other persuaders. Recognize the underlying influence of sincerity (or lack of sincerity) in creating a personal checklist of effective and moral persuasive techniques. Integrate and balance personal style of persuasion with gospel principles and insights.
REQUIREMENTS: Tests, written assignments, teacher-evaluations, self-evaluations, self-assessments, readings, lectures, presentations, discussions, observations.
PREREQUISITES: COMM 101 or COMM 102.
OTHER: Student Responsibilities: Depth of learning and growth due to own effort, discipline, and thoughtful application; Contribute to class discussions and to ask pertinent questions in class or in private; Determine to be prepared for class; Responsible for any information or deadlines missed during absence; Will complete tests and assignments at scheduled times; Will communicate any physical or learning disabilities to the instructor or advise instructor of any situations that I feel are unfair or overly severe.
EFFECTIVE DATE: August 2002