|
Public Relations Campaigns |
|
P.R. CAMPAIGNS |
| CLASS CODE: |
COMM 435 |
CREDITS:
3
|
| DIVISION: |
BUSINESS & COMMUNICATION |
| DEPARTMENT: |
COMMUNICATION |
| GENERAL EDUCATION: |
This course does not fulfill a General Education requirement. |
|
| DESCRIPTION: |
Hands-on experience with analyzing public relations scenarios and challenges, then producing effective materials appropriate for the situation, publics and media. Provides experience with writing, editing, media production and serving as spokesperson. |
| TAUGHT: |
WSF 2004, W 2005, WSF 2006, W 2007, WSF 2008 |
| CONTENT AND TOPICS: |
Hands-on experience with analyzing public relations scenarios and challenges, then producing effective materials appropriate for the situation, publics and media. Provides experience with writing, editing, media production and serving as spokesperson. |
| GOALS AND OBJECTIVES: |
Demonstrate professional-level competency in preparing two public relations campaigns that incorporate theory and skills learned in previous PR courses. |
| REQUIREMENTS: |
Written evaluations, campaign presentations, peer review, Instructor evaluation, professional review, group work, group presentations, strategic planning, writing, and production. |
| PREREQUISITES: |
COMM 335, COMM 337 and COMM 338 |
| OTHER: |
|
| EFFECTIVE DATE: |
August 2002 |
>>PRINT