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Advertising Concepting
ADVER CONCEPT
CLASS CODE: COMM 430 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: COMMUNICATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Explores problem solving, targeting diverse markets, assessing competition, planning strategy and writing for all major media types. Attention will be placed on the creative person, then on strategy and problem solving, copywriting, design and layout to create winning advertising.
TAUGHT: W/S 2004, W/F 2005, W 2007, W/S 2008
CONTENT AND TOPICS: Explores problem solving, targeting diverse markets, assessing competition, planning strategy and writing for all major media types. Attention will be placed on the creative person, then on strategy and problem solving, copywriting, design and layout to create winning advertising.
GOALS AND OBJECTIVES: Prepare a campaign in conjunction with advertising and integrated marketing communication. Articulate the steps necessary for a professional integrated marketing communication campaign. Understand agency management, the agency decision-making process, and the various agency roles. Learn the importance of problem solving, researching and gathering information, targeting diverse markets, assessing the competition, planning strategy, and writing for all major types of media through effective advertising concepting.
REQUIREMENTS: Tests, evaluations, research, presentations, presentation evaluations, oral presentations, peer reviews, plan book evaluations, executions, agency evaluations, design examples, demonstrations, readings, PowerPoint, lectures, case study analysis, projects, team building, agency formation, and development.
PREREQUISITES: COMM 330 and COMM 338
OTHER:
EFFECTIVE DATE: August 2002