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Fashion Merchandising
FASH MERCHAND
CLASS CODE: HFED 108 CREDITS:  1
DIVISION: EDUCATION & HUMAN DEVELOPMENT
DEPARTMENT: HOME & FAMILY EDUCATION
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: An introductory course to introduce students to the main components, activities and career requirements of the fashion industry. The course also covers retail stores and fashion designers.
TAUGHT: Fall, Winter
CONTENT AND TOPICS: Analyze business and laws in fashion; Business ownership; Marketing development; The effects of demographics, psychographics and sociological factors on fashion; Fashion evolution; The process of designing and acceptance of fashion; Visual merchandising; Retail stores and fashion designers.
GOALS AND OBJECTIVES: 1. Exhibit a working knowledge of fashion terms.
2. List and explain the various levels of the fashion industry and how these levels interrelate.
3. Recognize basic consumer characteristics and show their relationship to buying, selling and merchandising.
4. Explain the roles of various personnel involved in the fashion industry.
5. Acquaint students with opportunities, demands, and rewards of careers in fashion, particularly those in the area of merchandising.
6. Be familiar with various designers, both past and present.
7. Be familiar with a variety of retail stores.
REQUIREMENTS: 1. Weekly Women's Wear Daily abstracts.
2. Research and class presentation for one retail store and one designer.
3. Unannounced quizzes are given.
4. Group research project for surveying retail spending habits.
5. Journal reflecting merchandising and fashion for the semester.
6. Three exams.
PREREQUISITES:
OTHER:
EFFECTIVE DATE: August 2004