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Agricultural Marketing
AG MARKETING
CLASS CODE: AGBUS 347 CREDITS:  3 FEE:  $10.00
DIVISION: AGRICULTURAL AND LIFE SCIENCES
DEPARTMENT: AGRICULTURE BUSINESS SCIENCE & TECHNOLOGY
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Fundamental marketing principles applied to agricultural marketing.
TAUGHT: Fall
CONTENT AND TOPICS: This course is to introduce the student to the fundamental principles of agricultural product marketing including: market organizations,
operations, techniques, problems, policies, risk management, alternative strategy including futures and options.
* Food Marketing.
* Analyzing agricultural and food markets.
* Agricultural production and marketing.
* Food consumption and marketing.
* Food processing and manufacturing.
* Food wholesaling and retailing.
* The International Food Market.
* Price analysis and the exchange function.
* Competition in food markets.
* Farm and food prices.
* Food marketing costs.
* Cooperatives in the food industry.
* Market and bargaining power.
* Risk management and the Futures market.
GOALS AND OBJECTIVES: 1. Describe the market structure, organization, and systems in which agricultural products travel from the ag-producer (farmer) to the consumer.
2. Recognize and describe government polocies, effective production and marketing factors of food and fiber products.
3. Become familiar with alternative techniques used in analyzing and projecting movements, in agricultural product prices.
4. Recognize and be able to develop alternative marketing strategies/market plans, after identifying those variable factors which influence related product prices.
5. Explain and illustrate the selling process using the six steps outlined in the text.
REQUIREMENTS:
PREREQUISITES:
OTHER:
EFFECTIVE DATE: August 2001