|CLASS CODE:||RL 424||CREDITS: 3|
|DIVISION:||BUSINESS & COMMUNICATION|
|GENERAL EDUCATION:||This course does not fulfill a General Education requirement.|
|DESCRIPTION:||Introduction to the commercial recreation industry and career opportunities. Theme parks, convention centers, special event management, travel and tourism, outfitting and guiding, resort management, lodging and food, and support industries such as equipment sales, etc. will be covered.|
|CONTENT AND TOPICS:||This course will introduce to students the history, characteristics and management aspects of commercial recreation. Emphasis will also be placed upon the study of entrepreneurship and small business operations in relation to the recreation and leisure industry. Case study analysis and field investigation methods will be emphasized to provide the student opportunity to learn through active participation.|
|GOALS AND OBJECTIVES:||1. Know the history of commercial recreation and the socioeconomic forces that brought recreation into private or commercial settings.
2. Comprehend the scope of commercial recreation opportunities.
3. Understand and value the spirit of entrepreneurship and its inherent challenges.
4. Develop a plan for a commercial recreation enterprise.
5. Understand business methods and terminology applied to commercial recreation; including marketing strategies, basic accounting and bookkeeping skills, basic principles of finance, risk management, and operations management.
6. Accurately critique the strengths and weaknesses of a variety of commercial recreation business proposals.
7. Know and understand required steps for launching a commercial recreation business.
|REQUIREMENTS:||1. Commercial Recreation Career Self-Assessment paper.
2. Feasibility Study and Critiques
3. Four pop quizes and 3 exams
4. Attendance and Participation
|EFFECTIVE DATE:||August 2002|