|CLASS CODE:||ART 330||CREDITS: 3||FEE: $10.00|
|DIVISION:||PERFORMING AND VISUAL ARTS|
|GENERAL EDUCATION:||This course does not fulfill a General Education requirement.|
|DESCRIPTION:||Overview of the creative and conceptual processes as they apply to graphic design.|
|CONTENT AND TOPICS:||An overview of the creative and conceptual processes as they apply to graphic design. Emphasis will be on advanced problem-solving in the research, ideation, sketching, and final presentation phases.|
|GOALS AND OBJECTIVES:||-- Understand graphic design history and contemporary professional practice in conceptual graphic design.
-- Have an in-depth study of the creative processes, including ideation, brainstorming, sketching, and other visualization methods.
-- Be introduced to marketing strategies, including market research, demographics, creative briefs, focus groups, etc.
-- Experiment in type and image principles as they relate to conceptual graphic design.
-- Explore in more depth presentation software (PowerPoint and Keynote).
-- Be introduced to pre-press issues including scans, resolution, file craftsmanship, etc.
|PREREQUISITES:||Art 130, Art 230, Art 235|
|EFFECTIVE DATE:||August 2003|