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Conceptual Design
CONCEPTUAL DES
CLASS CODE: ART 330 CREDITS:  3 FEE:  $10.00
DIVISION: PERFORMING AND VISUAL ARTS
DEPARTMENT: ART
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Overview of the creative and conceptual processes as they apply to graphic design.
TAUGHT: Fall
CONTENT AND TOPICS: An overview of the creative and conceptual processes as they apply to graphic design. Emphasis will be on advanced problem-solving in the research, ideation, sketching, and final presentation phases.
GOALS AND OBJECTIVES: -- Understand graphic design history and contemporary professional practice in conceptual graphic design.
-- Have an in-depth study of the creative processes, including ideation, brainstorming, sketching, and other visualization methods.
-- Be introduced to marketing strategies, including market research, demographics, creative briefs, focus groups, etc.
-- Experiment in type and image principles as they relate to conceptual graphic design.
-- Explore in more depth presentation software (PowerPoint and Keynote).
-- Be introduced to pre-press issues including scans, resolution, file craftsmanship, etc.
REQUIREMENTS:
PREREQUISITES: Art 130, Art 230, Art 235
OTHER:
EFFECTIVE DATE: August 2003