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| Conceptual Design | |||
| CONCEPTUAL DES | |||
| CLASS CODE: | ART 330 | CREDITS: 3 | FEE: $10.00 |
| DIVISION: | PERFORMING AND VISUAL ARTS | ||
| DEPARTMENT: | ART | ||
| GENERAL EDUCATION: | This course does not fulfill a General Education requirement. | ||
| DESCRIPTION: | Overview of the creative and conceptual processes as they apply to graphic design. | ||
| TAUGHT: | Fall | ||
| CONTENT AND TOPICS: | An overview of the creative and conceptual processes as they apply to graphic design. Emphasis will be on advanced problem-solving in the research, ideation, sketching, and final presentation phases. | ||
| GOALS AND OBJECTIVES: | -- Understand graphic design history and contemporary professional practice in conceptual graphic design. -- Have an in-depth study of the creative processes, including ideation, brainstorming, sketching, and other visualization methods. -- Be introduced to marketing strategies, including market research, demographics, creative briefs, focus groups, etc. -- Experiment in type and image principles as they relate to conceptual graphic design. -- Explore in more depth presentation software (PowerPoint and Keynote). -- Be introduced to pre-press issues including scans, resolution, file craftsmanship, etc. |
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| REQUIREMENTS: | |||
| PREREQUISITES: | Art 130, Art 230, Art 235 | ||
| OTHER: | |||
| EFFECTIVE DATE: | August 2003 | ||