|CLASS CODE:||ART 335||CREDITS: 3||FEE: $10.00|
|DIVISION:||PERFORMING AND VISUAL ARTS|
|GENERAL EDUCATION:||This course does not fulfill a General Education requirement.|
|DESCRIPTION:||Advanced overview of identity/branding logo development.|
|CONTENT AND TOPICS:||This course is an advanced overview of identity and branding design. Emphasis will be on audience and client research, logo development, brand development, and collateral applications.|
|GOALS AND OBJECTIVES:||-- Have an overview of graphic design history and contemporary professional practice in identity design.
-- Be introduced to the design of symbols, logos, and brands.
-- Be introduced to the psychology of and the creative application of color and images.
-- Experimentation in font selection and modification.
-- Be introduced to identity standards, control. and extension of brands.
-- Explore in more depth drawing software (Adobe Illustrator).
-- Be introduced to printing issues including printing press styles, trapping, bleeds moires, ghosting, etc.
|PREREQUISITES:||Art 130, Art 230, Art 235|
|EFFECTIVE DATE:||August 2002|