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Identity Design
IDENTITY DESIG
CLASS CODE: ART 335 CREDITS:  3 FEE:  $10.00
DIVISION: PERFORMING AND VISUAL ARTS
DEPARTMENT: ART
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Advanced overview of identity/branding logo development.
TAUGHT: Summer
CONTENT AND TOPICS: This course is an advanced overview of identity and branding design. Emphasis will be on audience and client research, logo development, brand development, and collateral applications.
GOALS AND OBJECTIVES: -- Have an overview of graphic design history and contemporary professional practice in identity design.
-- Be introduced to the design of symbols, logos, and brands.
-- Be introduced to the psychology of and the creative application of color and images.
-- Experimentation in font selection and modification.
-- Be introduced to identity standards, control. and extension of brands.
-- Explore in more depth drawing software (Adobe Illustrator).
-- Be introduced to printing issues including printing press styles, trapping, bleeds moires, ghosting, etc.
REQUIREMENTS:
PREREQUISITES: Art 130, Art 230, Art 235
OTHER:
EFFECTIVE DATE: August 2002