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| Identity Design | |||
| IDENTITY DESIG | |||
| CLASS CODE: | ART 335 | CREDITS: 3 | FEE: $10.00 |
| DIVISION: | PERFORMING AND VISUAL ARTS | ||
| DEPARTMENT: | ART | ||
| GENERAL EDUCATION: | This course does not fulfill a General Education requirement. | ||
| DESCRIPTION: | Advanced overview of identity/branding logo development. | ||
| TAUGHT: | Summer | ||
| CONTENT AND TOPICS: | This course is an advanced overview of identity and branding design. Emphasis will be on audience and client research, logo development, brand development, and collateral applications. | ||
| GOALS AND OBJECTIVES: | -- Have an overview of graphic design history and contemporary professional practice in identity design. -- Be introduced to the design of symbols, logos, and brands. -- Be introduced to the psychology of and the creative application of color and images. -- Experimentation in font selection and modification. -- Be introduced to identity standards, control. and extension of brands. -- Explore in more depth drawing software (Adobe Illustrator). -- Be introduced to printing issues including printing press styles, trapping, bleeds moires, ghosting, etc. |
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| REQUIREMENTS: | |||
| PREREQUISITES: | Art 130, Art 230, Art 235 | ||
| OTHER: | |||
| EFFECTIVE DATE: | August 2002 | ||