|Introduction to Business|
|INTRO TO BUS|
|CLASS CODE:||B 101||CREDITS: 3|
|DIVISION:||BUSINESS & COMMUNICATION|
|GENERAL EDUCATION:||This course does not fulfill a General Education requirement.|
|DESCRIPTION:||Required for all business management majors. Recommended also for non-business students interested in gaining an overview of business management, marketing, accounting, human resource management, and small business entrepreneurship.|
|TAUGHT:||Winter, Summer, Fall|
|CONTENT AND TOPICS:||An overview of all functions of business, including human resource management, production, marketing, accounting, finance, and international business. Exposure to principles applicable in both small and big business settings. Designed to give the student exposure to the various career opportunities in business.|
|GOALS AND OBJECTIVES:||Develop sensitivity to differing cultural, economic, political and legal environments.
Understand the impact of technological developments on business, both pro and con.
Understand that all businesspeople need an entrepreneurial spirit to be able to identify opportunities for the organizations they are part of.
Complete a team project requiring both a written and an oral component.
Apply basic concepts to current events.
Know the importance of ethics with regard to marketing issues.
Understand the basics of international business: barriers to trade, international trade organizations, levels of involvement, and the issue of global or standardized vs. mutli-domestic, adaptive or localized strageties.
Understand essentials of planning, especially strategic planning, mission and vision, objectives, SWOT Analysis
Understand the essentials of marketing strategy, including target market selection, marketing mix, and environment.
Become oriented to BYU-Idaho Business Management program requirements.
Become familiar with career opportunities in business.
Become aware of current events in the world of business.
Start to see the big picture of what lies ahead in careers.
Develop solid ethics, with emphasis on marketing issues.
Develop sensitivity to harassment and other employment laws.
Understand the HR wheel -- job design, recruiting, training and development, counseling, evaluation, compensation, and career planning.
Become familiar with product, price, distribution, and promotion decisions.
|REQUIREMENTS:||Case studies, readings, worksheets, personal SWOT analysis, oral presentations, one-minute essays, team project.|
|EFFECTIVE DATE:||May 2097|