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Global Marketing
GLOBAL MKTG
CLASS CODE: B 431 CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: BUSINESS MANAGEMENT
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: Explores options in international market expansion, including export marketing, licensing/franchising, joint ventures, and wholly owned subsidiaries. Sensitizes students to differences in cultural, political, legal, and economic environments and how they affect product, pricing, promotion, and distribution strategies. Includes module on cross-cultural communication and negotiation. Requires completion of a consulting project with a business client.
TAUGHT: Winter, Fall
CONTENT AND TOPICS: Introduces the student to the world of international trade, licensing, and foreign direct investment. Analyzes how marketing, production, and human resources management are affected by cultural, political, economic, and legal differences. Discussions on
international trade, licensing, foreign direct investment, export marketing, economic environments, and cross-cultural communication.
GOALS AND OBJECTIVES: Develop a global mindset and awareness and gain a greater understanding of today's global economy.

Develop an understanding of the various economic, political, social and cultural factors that must be considered when making marketing decisions in a multi-country, multi-cultural, and multi-national environment.

Understand the differnces between domestic, multi-country, and global markets.

Apply existing marketing skills and knowledge to international scenarios, cases, and course projects.

Develop oral, written, and teamwork skills.

Understand the changing role of technology in marketing products and services on a global basis.

Reinforce the importance of gospel-centered exemplary principles and their application in the discipline of global marketing activities.
REQUIREMENTS: Quizzes, exams, written assignments, research projects, presentations, team assignments, field trip.
PREREQUISITES: B 341 or B 380 or B 247
OTHER:
EFFECTIVE DATE: August 2001