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| Retail Management (Fall only) | |||
| RETAILING MGMT | |||
| CLASS CODE: | B 456 | CREDITS: 3 | FEE: $35.00 |
| DIVISION: | BUSINESS & COMMUNICATION | ||
| DEPARTMENT: | BUSINESS MANAGEMENT | ||
| GENERAL EDUCATION: | This course does not fulfill a General Education requirement. | ||
| DESCRIPTION: | A survey of retail store operations considering merchandising, store location, layout, pricing policy, and merchandising math. This also includes a trip to visit businesses. | ||
| TAUGHT: | Fall | ||
| CONTENT AND TOPICS: | A survey of retail store operations including retail merchandising, store location, layout, pricing policy, and merchandising math. | ||
| GOALS AND OBJECTIVES: | Create a retail and marketing plan. Understand the importance of location in a retail business. Understand partnering in retail. Identify the various types of retail business ownership options. Understand buyer behavior. Discuss principles of gathering consumer information. Understand human resource management issues in retail. Discuss pricing and promotional strategies. Enhance teamwork skills. |
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| REQUIREMENTS: | Self-assesment, objective test, holistic scoring, readings, final project, case studies. | ||
| PREREQUISITES: | B 247 or B 341 | ||
| OTHER: | |||
| EFFECTIVE DATE: | August 2001 | ||