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Business Strategy
BUS STRATEGY
CLASS CODE: B 499B CREDITS:  3
DIVISION: BUSINESS & COMMUNICATION
DEPARTMENT: BUSINESS MANAGEMENT
GENERAL EDUCATION: This course does not fulfill a General Education requirement.

DESCRIPTION: A senior capstone experience wherein students form integrated teams to solve strategic business cases and execute a major project. Cases will cover these areas: Establishing company direction, industry and competitive analysis, evaluating company resources and capabilities, establishing a competitive advantage, competing globally, new business models, corporate culture and leadership. Teams will be balanced to force each participant into an active role in their area of expertise. The class will utilize a textbook as a resouce, but primary evaluation will come from written and oral case solutions and a team project, rather than examinations.
TAUGHT: Winter, Summer, Fall
CONTENT AND TOPICS: Establishing company direction, industry and competitive analysis, evaluating company resources and capabilities, establishing a competitive advantage, competing globally, new business models, corporate culture and leadership.
GOALS AND OBJECTIVES: Develop capacity to think strategically about a company, its present position, long-term direction, its resources and competitive capabilities, the caliber of its strategy, and its opportunities for gaining sustainable competitive advantages.

Consider various business models and market approaches: local, national, multi-country and global.

Build skills in conducting strategic analysis in a team environment, evaluating a variety of industries from major corporations to entrepreneurial ventures, and examining the unique competitive situations of each.

Obtain hands-on experience in crafting a business strategy and problem-solving, reasoning carefully about strategic options, using both qualitative and quantitative "what-if" analysis to evaluate action alternatives, and making sound business decisions.

Become acquainted with the managerial tasks associated with implementing and executing company strategies, learning the range of actions managers can take to promote competent strategy execution and developing confidence in ability to function effectively as part of a company's strategy-implementing team.

Integrate the knowledge gained in earlier business coruses, getting a "big picture" view of how the various pieces of an enterprise fit together, and demonstrating why all the different functions and processes of a business must be managed in strategic harmony for the enterprise to operate successfully.

Develop powers of managerial judgement, problem-solving abilities, assessment of business risk, and improvement of ability to make sound business decisions to achieve effective outcomes.

Develop written, oral, analytical, and facilitation skills in a demanding, professional environment.

Reinforce the importance of gospel-centered exemplary ethical principles, sound personal and company values, and socially resopnsible management practices.


REQUIREMENTS: Quizzes, written analysis, simulations, research projects, team-led discussions, oral presentations.
PREREQUISITES: Completion of junior core(B 301, B 321, B 341, B 361, Econ 358, Eng 312, and IS 350) or instructor approval.
OTHER:
EFFECTIVE DATE: January 2002