|
Media Management |
|
MEDIA MANAGE |
| CLASS CODE: |
COMM 270 |
CREDITS:
3
|
| DIVISION: |
BUSINESS & COMMUNICATION |
| DEPARTMENT: |
COMMUNICATION |
| GENERAL EDUCATION: |
This course does not fulfill a General Education requirement. |
|
| DESCRIPTION: |
Basic principles in management of and leadership in media businesses, including orientation to the unique nature of media enterprises; assets and finances; communication with employees, executives and entities outside the firm; and contemporary market conditions. |
| TAUGHT: |
Fall 2004, Winter/Fall 2006, Winter/Fall 2008 |
| CONTENT AND TOPICS: |
Basic principles in management of and leadership in media businesses, including orientation to the unique nature of media enterprises; assets and finances; communication with employees, executives and entities outside the firm; and contemporary market conditions. Principles in management. Assets and finances. Communication with employees, executives and entities outside the firm. Contemporary market conditions. |
| GOALS AND OBJECTIVES: |
|
| REQUIREMENTS: |
|
| PREREQUISITES: |
COMM 140 |
| OTHER: |
|
| EFFECTIVE DATE: |
August 2002 |
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